Pursuit Design
New York City pursuit
Client: New York City Department of Information Technology & Telecommunications (NYCDoiTT)
The City of New York wants to make it easy for residents to find local health care services as an alternative to hospital emergency rooms. One of their goal is to divert 10% of ER visit to local healthcare service. Main challenge with federal pursuit is typically formatting, heavy content and page limit. Majority of the layout design use 3 columns variation. Parts of content are highlighted using call-out and colors. Photography uses real-people theme that include diversity.
Team: Ratna Sari (Lead Visual Designer) and Ted Robinson (Creative Director)
Tool: InDesign, Photoshop
